中小企業法務 №107 ウォルマート 10のルール
ウォルマートは小売業界の世界チャンピオンだ。イオンなど日本の大手小売業界のやり方もウォルマート流の手のひらの範囲を出ていないように見受けられる。商店街派の私としては，ウォルマートのようなやり方はある意味では「蛇蝎のごとく」という感じがあって好きではない。郊外に大型小売店がやってきて消費者を吸い取っていく。そして、もうからないと見るや去って行き、荒廃した商店街が残される。どこにいってもイオンがあって，どこに行っても同じような世界が展開する、こんな個性のない世界はどうも好きになれない。
それはともかく，ウォルマートは経営理念としても有名だ。サム・ウォルトン成功のための10のルール(Sam Walton's 10 Rules for Success)には感心させられてしまう。ウォルマートの社員の多くはサム・ウォルトンを尊敬し，自らの仕事に生き甲斐を持つというのであるから，さすが世界チャンピオンだけのことはある。
ウォルマート10原則の全てを紹介することはできないが，ルール10などはこうだ。
Swim upstream. Go the other way. Ignore the conventional wisdom. If everybody is doing it one way, there’s a good chance you can find your niche by going exactly in the opposite direction.
流れに逆らえ。別の道を行ってみろ。惰性となっている知識を無視してしまえ。もし，みなが一つの方法しか行っていなければ，別方向に歩むことで成功を得るチャンスだ。
☆ ☆
①仕事に打ち込め
②アソシエイトと利益を分かち合い、パートナーとして接する
③パートナーをやる気にさせよ
④パートナーにできる限り全てを知らせよ
⑤アソシエイトが会社に貢献したら、賞賛を惜しむな
⑥成功したら祝福せよ
⑦社内のあらゆるものの意見を聞け
⑧顧客の期待を超えよ
⑨ライバルよりも上手に経費を抑えよ
⑩流れに逆らって泳げ
Sam Walton's 10 Rules
Sam Walton's 10 Rules for Success
Rule #1
Commit to your business. Believe in it more than anything else. If you love your work, you’ll be out there every day trying to do the best you can, and pretty soon everybody around will catch the passion from you - like a fever.
Rule #2
Share your profits with all your associates, and treat them as partners. In turn, they will treat you as a partner, and together you will all perform beyond your wildest expectations.
Rule #3
Motivate your partners. Money and ownership aren’t enough. Set high goals, encourage competition and then keep score. Make bets with outrageous payoffs.
Rule #4
Communicate everything you possibly can to your partners. The more they know, the more they’ll understand. The more they understand, the more they’ll care. Once they care, there’s no stopping them. Information is power, and the gain you get from empowering your associates more than offsets the risk of informing your competitors.
Rule #5
Appreciate everything your associates do for the business. Nothing else can quite substitute for a few well-chosen, well-timed, sincere words of praise. They’re absolutely free and worth a fortune.
Rule #6
Celebrate your success and find humour in your failures. Don’t take yourself so seriously. Loosen up and everyone around you will loosen up. Have fun and always show enthusiasm. When all else fails put on a costume and sing a silly song.
Rule #7
Listen to everyone in your company, and figure out ways to get them talking. The folks on the front line - the ones who actually talk to customers - are the only ones who really know what’s going on out there. You’d better find out what they know.
Rule #8
Exceed your customer’s expectations. If you do they’ll come back over and over. Give them what they want - and a little more. Let them know you appreciate them. Make good on all your mistakes, and don't make excuses - apologize. Stand behind everything you do. ‘Satisfaction guaranteed’ will make all the difference.
Rule #9
Control your expenses better than your competition. This is where you can always find the competitive advantage. You can make a lot of mistakes and still recover if you run an efficient operation. Or you can be brilliant and still go out of business if you’re too inefficient.
Rule #10
Swim upstream. Go the other way. Ignore the conventional wisdom. If everybody is doing it one way, there’s a good chance you can find your niche by going exactly in the opposite direction.
